A film about a celebrity actor who gets into trouble after a drunk night out and seeks to remedy his life and career by making the ultimate superhero movie, said superhero being a Jian Bing (Breakfast pancake) vendor with superpowers… this could go either way, really. Even for the standards of Chinese comedy, this is camp and slapstick and as low-brow as it gets. That being said… I laughed a couple of times, and a few times out loud. Da Peng manages to mock the vacuous life of movie celebrities (certainly limited in its insight to the Chinese movies, international Hollywood stars would never be caught jogging with a bunch of bodyguards while puffing on a fat cigar, right?). That is fun already, and it gets more fun where he decides that – lacking resources after old friends and partners do not take his phone calls anymore – his film will need to be shot guerilla style, sneaking up on famous actors, kidnapping them or pretending an assault, with Jian Bing Man coming to the rescue. This actually works, some moments of utter hilarity ensue, with the locals probably mostly enjoying the known faces of Chinese films falling victim to assaults with raw eggs and onions, choice of weapon for every Jian Bing man of self-respect…
It is not much of a surprise that this film catapulted itself into the top grossing films in mainland China in a short time. When you look into other non-Hollywood domestic markets, simple-minded comedies that manage to push the right buttons at the right time are the one segment where local film industry can hope to compete with blockbusters for the hearts of the local audiences. Jian Bing Man follows “Lost in Thailand” in that respect, but with (I would guess) considerably higher budget (needed to show off some celebrity lifestyle and Beijing cityscapes). Whether or not Jean-Claude Van Damme was a necessary addition… well he is there and manages another split, which is an achievement that sets a good example for senior citizens. Stay fit, it might lead to a small part in the next screen sensation.